Dana Kimmelman, MBDS

Behavioral design for financial success

I am a behavioral scientist in Philadelphia, PA where I live with my cat, Mr. Pajamas. I love movie theaters, fall bike rides, winter hikes, and deep conversation. I earned my Master's in Behavioral and Decision Sciences in August 2022 from the University of Pennsylvania, where I founded the Ethics in Behavioral Science club.

I have worn many hats over the years, but what has become most important to me since starting my career in behavioral science is using what we know about human irrationality to make personal financial management easy, fun, and empowering for everyone. I bring 10 years of business experience and bottomless intellectual curiosity to this quest, and I love meeting new people—please shoot me an email and tell me your personal money philosophy, or just say hello!