featured Projects
content strategy:
financial literacy for young adults
I research, strategize, and create engaging, educational content for students and young adults to de-mystify the world of personal finance and other essential life skills. More coming soon.
USER Research:
Intertemporal choice
I worked with Intuit and academic experts to design and execute mixed methods research on long-term financial decision-making in virtual reality. See more >
UX Design:
hard choices made easy
Combining learnings from needfinding and UX design studies, I created and prototyped a digital tool for guiding users through difficult decisions. See more>
User research:
Post-pandemic pet parents
My colleagues and I performed in-depth qualitative user research in our Needfinding class for an industry leader in pet supplies & services concerned about the effect COVID-19 had on their customers and their pets. This might have been the most fun research I've ever done! See more>
User research:
high-risk customers in debt
My colleagues and I performed secondary and primary research on a particularly elusive customer segment. We developed 3 user personas to inform empathetic messaging recommendations for companies attempting to reach delinquent customers before their debt was sent to collections. See more >