featured Projects

content strategy: 

financial literacy for young adults

I research, strategize, and create engaging, educational content for students and young adults to de-mystify the world of personal finance and other essential life skills. More coming soon.

USER Research: 

Intertemporal choice

I worked with Intuit and academic experts to design and execute mixed methods research on long-term financial decision-making in virtual reality. See more > 

UX Design: 

hard choices made easy

Combining learnings from needfinding and UX design studies, I created and prototyped a digital tool for guiding users through difficult decisions. See more>

User research: 

Post-pandemic pet parents

My colleagues and I performed in-depth qualitative user research in our Needfinding class for an industry leader in pet supplies & services concerned about the effect COVID-19 had on their customers and their pets. This might have been the most fun research I've ever done! See more>

User research: 

high-risk customers in debt


My colleagues and I performed secondary and primary research on a particularly elusive customer segment. We developed 3 user personas to inform empathetic messaging recommendations for companies attempting to reach delinquent customers before their debt was sent to collections. See more >